7 tactics to get new clients to help my cleaning business grow
Whether you're just starting out or struggling to acquire new customers, many business owners ask themselves the same question: "What can I do to develop my cleaning company?"
Fortunately, there are several basic marketing methods you can implement right away to take your business to the next level. Some will necessitate more effort and time, while others are simple modifications to your current marketing strategies.
This guide will assist you in identifying opportunities to gain new consumers and maintain long-term connections with existing clients so that you may grow your business right away.
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| Commercial Cleaning Services |
In seven steps, I will expand my cleaning business.
Finding new customers and keeping current ones is the only way to grow your cleaning business. Customers, however, will not appear in your doorway by themselves. To reach them, you must use marketing methods.
Here are seven tips for starting a profitable cleaning business.
1. Establish a referral scheme.
Referral programs can have a significant impact on your company. According to research, 92% of people trust referrals from friends and family more than any other sort of marketing. It's the ideal technique to gain new cleaning clients without putting in much work.
Your existing clients "sell" your services for you through a referral program. Consider giving your clients a discount or free service for each recommended client. You can make offers like "Get 20% off your next cleaning for every referral" or "Get a free carpet steaming for every referral."
As a result, your clients will remember you and recommend your firm to friends, family, and other businesses.
2. Begin networking
Networking with potential clients and other company owners might create new cleaning opportunities.
Attend trade exhibitions to meet potential customers and other small business owners. Set up a display table to promote your services. Make sure you have lots of fliers and business cards on hand and offer special discounts to those attending the trade fair.
While trade exhibitions normally charge a registration fee (plus travel expenses), there are other less expensive ways to network. You may, for example, attend local community events and other forms of meet-ups in your service area.
You can also volunteer at events to demonstrate that you care about your community and are an active member. You could even assist with the cleaning while wearing your company T-shirt, which would be a win-win situation for involvement and promotion.
3. Collaborate with other businesses
Building ties with non-competing firms is an efficient approach to expanding your cleaning business.
Real estate agents, lawn care firms, and window cleaning services are all potential collaborators. These providers work with homes and small businesses but do not compete with yours. Instead, these services supplement the work of your cleaning firm.
For example, you and an outdoor window cleaning service could collaborate to advocate one other's services to your respective audience. This also adds value to your consumers because they will trust your recommendation and will not have to look for another solution.
Business partners can be found through in-person or online networking, social media, or by visiting their location and discussing the idea of cooperation. You might even wish to reward other businesses by offering a tiny percentage of every sale they send your way.
4. Encourage safety and security
Much of your work will be done in unattended homes and businesses, and security is likely to be your clients' top priority.
Cleaning firms are responsible for cleaning any home or business. It is your responsibility to pick trustworthy employees whom your clients may confide in their personal areas. It all starts with recruiting good people. The interview procedure should be rigorous, and a background check should be required.
You can discuss safety with prospective clients. Inform them that you thoroughly screened each employee before recruiting them. You can also include a clause in your cleaning contracts stating that you will be held accountable if any property is harmed or items are misplaced.
5. Strengthen client relationships
Your existing clients are a rich mine for new and repeat business. Build good ties with them to secure more revenue.
It all starts with providing excellent cleaning services. Allow your work to speak for itself, and your consumers will take notice. Then, start cultivating closer relationships with them. You can accomplish this by having a casual conversation with them in person or by reaching out to them regularly to see if they are interested in further services.
Make an effort to be as personable and authentic as possible. Around the holidays, remember names, and birthdays, and make kind gestures. For example, if the winter holidays are approaching, go the extra mile and send thoughtful and personalized Christmas cards to your clients. You might also offer a gift card or a promotional code.
These modest expressions of thanks can strengthen brand loyalty, enhance the likelihood of repeat business, and encourage word-of-mouth among your customers' relatives and friends.
6. Pick a niche
Being a jack of all crafts is not always the best option. Specializing in one sector can help you carve out a market niche and set yourself apart from the competition.
Determine which market is ideal for your company. Is it for business or domestic cleaning? Focus on commercial properties, for example, if your company is near several commercial buildings and you have the necessary industrial janitorial equipment. If you live in a more residential area or don't have industrial-strength equipment, though, focus on home cleaning.
You can be more effective and gain more clients if you focus all of your time and energy on one market. Maintain focus and only accept jobs that are in line with your company's goals.
7. Establish an online presence
A strong web presence will provide you with access to potential clients that you would not have otherwise. A decent website, social media platforms, and a Yelp Business Page will increase your visibility to individuals in your area.
A sleek website is essential for appearing professional online. You can design your website yourself using a website builder like Squarespace, or you can pay a web developer to do it for you. Doing it yourself is less expensive, but it may take more time. A web developer will provide a professional-looking website, but it will cost extra.
Another option to communicate with people and publicize your services is through social media networks. Create a Facebook business page with your phone number, cleaning services, and company hours. People can like your page, comment on it, and share it with others. Encourage individuals to share your page by offering them a discount on their next cleaning appointment. Another simple strategy to encourage people to follow and share your page is to provide a first-time customer discount.
You can also communicate with locals by joining Facebook groups. You can offer your services in Facebook groups such as "Neighborhood Buy and Sell" or "Neighborhood Q and A." Post about your services in these groups and offer first-time customer discounts.
Compare the most effective commercial cleaning services.
Cleaning and disinfecting a business takes far more effort than simply asking staff to tidy up after themselves. Cleanliness will make your employees and consumers feel more at ease, regardless of the size of your location.
A business cleaning service will always do an excellent job. You don't have to think about anything, and it's much less expensive than organizing the cleaning in-house.
The majority of these commercial cleaners have been in operation for decades. They do anything from vacuuming the carpets in your office to disinfecting surfaces following a viral outbreak.
That is, they provide medical-grade cleaning services, which necessitate the use of certain processes and materials to eliminate bloodborne germs and bacteria.
Anago Cleaning Systems
Anago Cleaning Systems serves almost every sector imaginable. They have cleaned schools, daycares, commercial offices, gyms and fitness centers, restaurants, religious facilities, healthcare facilities, vehicle dealerships, and hotels, among other places.
They will clean whatever location you provide. They also provide cleaning services 24 hours a day, seven days a week, which is great if you don't want your customers or employees to avoid cleaners throughout the day.
Every customer is given a 100% satisfaction guarantee. That means that if you phone after their initial visit and have any issues, an Anago cleaning team will arrive at your site within two hours. This is useful if you discover the cleaners missed a place on the carpet or failed to take care of any overflowing rubbish.
Anago has approximately 1,700 locations and is headquartered in Florida. The majority of locations are in the United States, although the company also has a few franchisees in Canada.
Bonus Building Care
Bonus Building Care is a smaller national cleaner than the others on the list, but its reputation for providing excellent cleaning services sets them apart.
They provide dependable and high-quality cleaning services to sectors such as:
- Offices
- Healthcare
- Retail
- Entertainment
- Manufacturing and Industrial
- Education
- And even more!
The bulk of Bonus's franchisees is in the south, even though the company is headquartered in Oklahoma. The bonus also provides completely green cleaning with its BoGreen program, which employs plant-based cleansers instead of harsh chemicals.
Buildingstars
Buildingstars categorizes its commercial cleaning services across five sectors: health care, offices, financial, industrial, and educational.
Buildingstars disinfects "common touch" locations such as door knobs, elevator buttons, vending machines, and water coolers as part of its routine workplace cleaning program. It also has hand sanitizer stations to reduce virus transmissions (since, according to the Buildingstars website, 15% of men and 7% of women do not wash their hands).
The thorough cleaning service provided by Buildingstars includes nightly cleaning, floor care, window washing, and carpet cleaning.
The corporation was founded in 1994 and has four principal headquarters in Arizona, Missouri, Florida, and Illinois. It has around 800 franchisees throughout the United States.
CleanNet USA
Every day, the firm cleans roughly 160 million square feet of commercial space. The company was founded in 1987 and today has over 1,700 franchise locations around the country.
Among their business cleaning services are:
- Green cleaning for the environment
- Cleaning of the entire premises (offices, lobbies, bathrooms, etc)
- Elevator maintenance
- Cleaning the flooring (marble, tile, ceramic, granite, hardwood, etc)
- Floor stripping, waxing, and buffing
- Services for recycling
- Day proter services for uniformed personnel
- Carpet shampooing and cleaning
- Cleaning up after construction
In addition to a comprehensive range of commercial cleaning services, they also provide COVID-19 disinfecting services. This keeps your places and surfaces clean and safe from COVID-19 and influenza.
CleanNet USA also monitors its franchisees through the use of proprietary quality control software, which allows corporations to keep track of maintenance requirements. If a franchise fails to satisfy CleanNet requirements, the firm can step in and give remedial training if necessary.
CleanNet customers can also track their cleaning services using the company's mobile app. The organization is based in Virginia and works with licensed contractors in the area to provide pest control, painting, and handyman services.
Coverall
With almost 14,000 health providers covered, Coverall specializes in medical facility cleaning. As a result, it is an excellent choice for doctor's offices, hospitals, dental clinics, dialysis facilities, and veterinary offices.
Coverall, on the other hand, is active in a wide range of different industries, including commercial offices, schools, industrial, retail, and fitness facilities. Hospital-grade disinfectants, no-dip flat mops, HEPA vacuums, and microfiber cleaning cloths are used by the company.
Coverall, unlike many commercial cleaning businesses, provides a cost estimate on its website. While you'll need to acquire a quote to find out precisely how much you'll spend, Coverall claims that basic coverage for a small workplace a couple times a week ranges between $170 and $250 per month, with service for larger facilities ranging from $800 to thousands.
JAN-PRO
The EnviroShield® disinfection method by JAN-PRO corresponds to the same cleaning regulations used to cleanse hospital operating rooms.
JAN-PRO cleaners also employ color-coded microfiber cloths to prevent cross-contamination between cleaning areas.
The company, which was founded by a war veteran, also has a specific program that makes it easier for veterans to open a franchise. JAN-PRO also provides five weeks of intensive training on the company's procedures and protocols to all franchisees.
JAN-PRO also provides a money-back guarantee. If a customer is dissatisfied with cleaning, the following regular cleaning service is provided free of charge.
Jani-King
Jani-King is one of the most well-known commercial cleaning firms. The company has 120 support offices in ten countries and a worldwide network of 9,000 franchisees.
As a result, they have extensive experience in almost every industry, including office buildings, retail, sports stadiums, hotels, health care, restaurants, college campuses, and manufacturing facilities.
The company was created in 1968, making it one of the oldest commercial cleaning services on the list. On its website, Jani-King provides a variety of video testimonials from well-known clients. House of Blues, Methodist Hospital for Surgery, Marriott Hotels, and Coca-Cola are among the reviewers.
Clean ServiceMaster
With over 8,000 company-owned and franchise sites, ServiceMaster Clean is one of the largest commercial cleaning businesses in the country.
They are the parent company of several well-known brands, including Merry Maids and Terminix. So there's a strong chance you're already utilizing them or they're available in your town.
Customers of ServiceMaster Clean range from banks and hospitals to schools and retail shops. So they're ideal if your company fits within those categories. They also offer specialized services if you have more specific requirements.
Steamatic
Steamatic is unique among the commercial cleaning firms on this list in that it also provides disaster recovery services in addition to commercial cleaning. The organization specializes in restoration and recovery cleaning after a fire, mold, floods, and wind damage from hurricanes and tornadoes.
Customers can also invite a Steamatic crew to their location or ship damaged items to a Steamatic location for cleaning.
If a customer chooses "pack-out," Steamatic will manage inventory, packing, transportation, and property storage. This can be useful for things like document recovery, dehumidification, and art restoration, all of which Steamatic provides.
Steamatic was formed in Texas in 1948 and began franchising in 1967 under the name Steamatic, Inc.
Vanguard Cleaning Systems
In 1984, Vanguard Cleaning Systems was established. It now has over 3,000 franchisees throughout the United States and Canada. It also provides janitorial services, which is useful for businesses that want to engage a single company to handle both commercial cleaning and janitorial responsibilities.
Vanguard claims to have over 18,000 commercial cleaning accounts. While Vanguard has received several honors for its franchising prospects, the company's website does not show any cleaning or eco-friendly cleaning certifications.
How to Select the Most Appropriate Commercial Cleaning Service for You
Commercial cleaning can be an expensive addition to your company's budget, so you want to be sure you get the most bang for your buck.
And that is just how you should regard commercial cleaning services: as an investment. Ideally, you want to select a cleaner with whom you can collaborate in the long run. You won't have to keep collecting quotations and dealing with a revolving door of cleaning teams this way.
So, what characteristics should you seek in a commercial cleaning service? What kinds of criteria should you use to compare the various companies?
Here are five variables to consider when selecting a cleaner to maintain your business sanitary and safe for your employees and clients.
Your Industry Experience
Look for a commercial cleaner that has been in business for at least a few years. Fortunately, the majority of national cleaning businesses have decades of experience, so this should not be a problem.
Going with a local cleaner can also work, though I'd be cautious if they're a fledgling company. Whether you go local or global, be sure the cleaning service has prior experience with your type of business.
Some commercial cleaners are well known for their work in medical facilities. While they may be fully competent in cleaning your 10-person office, do you truly require that level of cleanliness? Also, are you willing to pay for it?
A business cleaner with experience in your industry will be able to provide you with the finest pricing. Don't be afraid to ask to speak with one of their current clients who works in a similar environment to you.
Availability and adaptability
What hours is the cleaning company willing to work? Is there a surcharge if you request a nighttime cleaning?
The truth is that most businesses do not want a cleaning staff to come in during the middle of the day. This is not only inconvenient for employees, but it may also be a significant turnoff and hassle for customers.
A reputable business cleaning service will work around your schedule rather than forcing you to work around theirs.
The majority of national commercial cleaners openly declare that evening cleaning is included in their usual service.
Service Offerings
Combining two or more services when hiring a business cleaner will typically save you money. Many commercial cleaning agencies, for example, provide routine maintenance as well as more thorough cleaning on a quarterly or semi-annual basis.
Consider the cleaning tasks your office requires and what distinguishes your facilities. Do you have industrial work locations where a lot of dust or debris accumulates? Perhaps your business building has dozens of windows that need to be cleaned regularly. All of these factors should be considered while looking for a commercial cleaner.
Equipment and Supplies
If you've ever hired a housekeeper, you may have come across a service that asked you to furnish the cleaning supplies and equipment. This is not appropriate in a commercial context.
For example, the cleansers needed to provide a deep clean or hospital-grade sanitation must often be stored at specified temperatures and under specific circumstances.
Furthermore, most business owners do not have the time to obtain a big quantity of cleaning supplies and equipment, price it, and manage the inventory required for an entire office building or business with many locations.
A competent commercial cleaning service will have its own cleaning supplies and equipment, and its employees will be trained on how to utilize them properly.
Furthermore, several commercial cleaning companies provide green or eco-friendly cleaning services that employ plant-based cleaning methods.
If this is essential to you and your company, ask a commercial cleaner what products they use, if they have any environmental certifications, and if they are prepared to supply you with a list of the chemicals in their products.
Trustworthiness
The majority of commercial cleaning services work at night. This implies that they will be required to work inside your facility when staff is absent and the office is closed to the public. You should work with a business cleaning who hires dependable and trustworthy professionals.
If your company handles sensitive records, such as patient information or financial account information for clients, you need to know that you're working with cleaners who will take adequate measures to preserve records and papers.
Additionally, ensure that the commercial cleaning service is insured. As a result, you are not liable for any injuries sustained by cleaning while on your premises.
In Summary, the Best Commercial Cleaning Services
The two top commercial cleaning services are Anago Cleaning Systems and Bonus Building Care. You can also consider JAN-PRO, ServiceMaster Clean, or the other top options on our list, depending on your location or specific needs.
Foot traffic and product produced in a corporate setting can cause industrial-sized messes. Commercial cleaning services, fortunately, have the manpower and resources to handle even the most difficult assignments.
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