How to Get Lawn Care Customers Quickly and Expand Your Business

The lawn care market is a very competitive one, with numerous providers vying for the same lawns. There are over 505,000 lawn care providers in the United States, and most lawn care business owners want to know the same thing: how to gain lawn care customers quickly, especially when starting out.

Important takeaways

Lawn care business entrepreneurs face stiff competition, so consider a variety of marketing methods to gain new clients.
To gain new customers, use a blend of digital, word-of-mouth, and traditional marketing strategies.
The simplest approach to grow your business is to offer discounts and referrals to friends, family, and existing customers.

You can utilize basic marketing methods to grow your lawn care service, many of which are simple to adopt. Some of these techniques are geared at maintaining a strong digital presence, while others, such as print marketing, are more traditional.

Listed below are numerous marketing methods to assist you to attract new customers and grow your lawn care business.

How to Obtain Lawn Care Customers Quickly

A three-pronged approach is required to grow your lawn care business. First, spread the word about your business among friends, family, and current clients.

Create a digital presence by creating a Yelp Business Page, social media accounts, and a company website. Finally, use more traditional methods such as print marketing, discounts, and referral rewards.

Utilize your current network.

When you're trying to figure out how to attract lawn care customers fast, turn to your friends and family first-they're likely to be willing to provide a hand in growing your business. You should also contact any current customers for feedback and repeat business.

Inform everyone in your immediate network that you're starting a lawn care business or seeking to expand your customer base.

Spread the word by publishing on social media or through word of mouth. You can also provide a discount to friends and family to sweeten the deal.

Another source of prospective leads is your present clients. If you want to keep your present clients, you must maintain strong connections with them.

Check in with them regularly to determine if they require any changes to their service, such as spring lawn cleaning, aeration, or extended treatment after the winter season.

Request constructive, upfront feedback from your consumers to help you improve your business. They will almost certainly offer you useful information and may be more inclined to submit a review on a site like Yelp or provide a testimonial for your website.

Discounts and referrals are available.

Discounts and referrals are great ways to gain new and repeat clients. Three efficient methods for increasing business include referral incentives, new customer discounts, and seasonal specials.

Consumer referrals are one of the most effective ways to continuously increase your customer base.

You might ask your clients to suggest their friends and family if you provide exceptional service. You can give them a discount on your services for every recommendation they send your way.

Offer exceptional deals to first-time consumers to entice new customers. Lawn mowing is a highly competitive industry, with numerous huge companies dominating the market with low-cost services.

Customers have many options, so an appealing price could push them to your company-especially if you don't have a well-known brand name. You may say something like this:

Customers who purchase one mowing service will receive the next one free.

Seasonal promotions are another method for re-engaging existing customers and attracting new customers.

Create an early-bird deal for individuals who join up before others as soon as winter is over. Limiting the offer to a fixed number of people might create urgency. Here's an illustration:

Take control of your Yelp Business Page.

Establishing a Yelp Business Page can provide you with vital exposure to individuals looking for services in your region.

You may upload photographs of your company, personalize your page, and even run adverts. Having a Yelp business page also allows you to communicate directly with your customers.

Customers can score their interactions with your company, resulting in a plethora of positive evaluations for other potential customers to see.

Even if you receive negative feedback, you may respond to clients and help them resolve any difficulties they may have.

Claiming your Yelp Business Page is simple and only takes a few minutes. To begin connecting with your clients, go to the "Claim my business" page.

Make use of your social media channels.

You can communicate with current and potential clients via social media sites. Facebook and LinkedIn are two channels that can help you quickly acquire lawn care consumers.

A Facebook business page and local Facebook groups are two free methods to communicate with locals in your area.

Facebook business pages function similarly to small websites, but on the Facebook network. You can include a link to your website, phone number, photos, and business hours.

People can like your Facebook page and comment on your postings, allowing you to communicate directly with present or potential consumers.

Facebook groups are a little bit different. They are groups of people who share common interests and can share information and engage.

Your city, for example, is likely to have multiple Facebook groups, such as "Buy and Sell" or "Jonesville Neighborhood Q and A." You can advertise your services by joining these groups using your personal Facebook account.

This is an excellent venue for promoting the previously mentioned discounts and referral incentives.

LinkedIn is another channel that might assist you in acquiring consumers. Because it is a professional network, you will primarily interact with other business owners and professionals.

While you won't be able to speak directly to customers, you can network with other local company owners and position yourself as a thought leader.

You can also stand out by posting content with a distinct point of view, participating in lively discussions on topics, or connecting to blog posts on your website. You're likely to find a few leads for your lawn care service if you become an active participant.

Print marketing materials should be created.

Print marketing may appear to be an old strategy, yet it still works. Print ads are trusted 34% more by consumers than search engine ads.

Three basic tools for acquiring new consumers are business cards, flyers, and lawn signs. The more you publicize your name, the more probable it is that you will receive calls from potential consumers.

Carry a stack of business cards with you at all times. You never know when you'll meet someone and your company will come up in casual conversation.

People are always looking for a good price. Make a good impression, and they'll be more open to accepting a quote from you.

Another great lawn marketing strategy is flyers. You can walk door-to-door in your service area and leave flyers or door hangers.

You may even put flyers in parked cars at a home improvement store. Include a new customer discount on these fliers, and you can get calls from potential consumers.

Lawn signs are also a popular marketing tool for lawn care companies. You can acquire free advertising after a job well done by offering discounts, improvements, or complimentary services to consumers who install yard signs.

In exchange for the sign, you may give a 20% discount on their next lawn mowing service or free shrub trimming. Customers that are loyal and satisfied would gladly help you grow your business by posting a sign in their yard.

Make a website

If you want to expand your lawn care business, you must have an internet presence. A well-designed website serves as your company's internet presence.

Your company name, logo, lawn care services, pricing, and contact information should all be included on your website. It should include everything a customer needs to feel confident in your organization and make an informed buying decision.

If you haven't already, you can build a business logo for a low cost using sites like 99designs. You have two alternatives for developing your website: construct it yourself or hire someone else to do it for you.

Wix and Squarespace are two simple website builders that provide all-in-one website solutions. They will assist you with purchasing your domain name, securing website hosting, and providing you with website templates.

It's important to note that you'll have to pay a monthly charge to utilize these platforms, and it may take some time to make your website look professional.

You can, on the other hand, engage a web developer to manage your website for you. They have the option of building it from scratch or using one of the platforms indicated above.

If you're concerned about your ability to design a polished website on your own, this is a good option. It does, however, come at a higher cost.

Whatever path you pick, if you want potential consumers to find you, you'll need to optimize your website to rank high on search engines. This is referred to as search engine optimization or SEO.

There is numerous complexity to SEO, but generating useful and relevant content for people to consume is a wonderful place to start. This can include blogging about themes like how to keep your grass green or how to prepare your lawn for winter. Visit our SEO guide for small businesses for more details.

Start with the simple wins.

If you want to know how to gain lawn care customers fast, you must apply a mix of marketing strategies-create a web presence, network with potential consumers in person, and use classic marketing approaches.

Printing business cards, building a social media presence, and claiming your Yelp Business Page are all good places to start. You can then go to more difficult tasks, such as developing a website, and you'll soon be gaining new lawn care customers.

Mira Sandra I am Mira Sandra. A blogger, YouTuber, trader, Smart cooker, and Likes to review various products written on the blog. Starting to know the online business in 2014 and continue to learn about internet business and review various products until now.